Keywords: Spa industry
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Journal Articles
International Journal of Contemporary Hospitality Management (2016) 28 (2): 418–434.
Published: 08 February 2016
... characteristics of the four segments – spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers – spa industry managers could customize their strategies and design different spa services and packages to meet the needs of the four segments. Originality/value – The combined use of conjoint...

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