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Keywords: Subjective social class
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Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (6): 2359–2378.
Published: 07 April 2022
...Heewon Kim; SooCheong (Shawn) Jang Purpose Given the increasing need after the outbreak of COVID-19 to encourage restaurant customers to dine in, the purpose of this paper is to examine the effects that anthropomorphic cues jointly with brand awareness and subjective social class have...
Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (3): 1135–1153.
Published: 20 December 2021
...Heewon Kim; SooCheong (Shawn) Jang Purpose This paper aims to examine the interaction effect among the subjective social class, service level and recovery type on post-failure service evaluations (recovery satisfaction and willingness to spread positive word-of-mouth). Design/methodology...
