Keywords: Survey
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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (6): 2219–2238.
Published: 10 June 2021
...Michael S. Lin; Yun Liang; Joanne X. Xue; Bing Pan; Ashley Schroeder Purpose Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would...
Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (4): 1539–1562.
Published: 11 April 2020
...Ye (Sandy) Shen; Michael Lever; Marion Joppe This research used eye-tracking technology in tandem with surveys and in-depth interviews. Eye-tracking technology uncovered the elements of a visitor guide that attracted particular attention, whereas surveys and interviews provided deeper...

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