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Keywords: TPB
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Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (8): 2613–2631.
Published: 26 June 2021
... the theory of planned behavior (TPB) as a model. A conceptual model was developed based on the TPB with an additional construct of food choice motives. A total of 467 responses were collected. Descriptive statistics, multiple regression and ANOVA were used in the data analysis. In addition...
Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (12): 3949–3969.
Published: 10 November 2020
... behaviour (TPB), motivation theory, and social learning theory (Douglas and Fitzsimmons, 2013). Among these models, TPB (Ajzen, 1991) is a competently applied model that predicts individual behaviour, which is beneficial for modelling the individual antecedents of employee intrapreneurial behaviour (Neessen...
Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (8): 3097–3115.
Published: 18 June 2019
...Bo Meng; Kyuhwan Choi Purpose This study aims to investigate the tourists’ intentions to use LBS within a tourism sector by integrating the elaboration likelihood model (ELM) into the framework of the theory of planned behavior (TPB). Design/methodology/approach This study is conducted...
