...Emmanuel Mogaji; Giampaolo Viglia; Pallavi Srivastava; Yogesh K. Dwivedi Purpose The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance is questioned because of evolving consumer behavior, demographics and technology...

...Narjess Said; Kaouther Ben Mansour; Nedra Bahri-Ammari; Anish Yousaf; Abhishek Mishra Purpose This study aims to propose a research model integrating technology acceptance model 3 (TAM3) constructs and human aspects of humanoid service robots (HSRs), measured by the Godspeed questionnaire series...

...Ruiying Cai; Lisa Nicole Cain; Hyeongjin Jeon Purpose Extending the technology acceptance model (TAM) to a new context, the purpose of this paper is to propose an integrative model of the brand of artificial intelligence-enabled voice assistants (AI-EVA) and customers’ perceptions and behavioral...

... hotel guests form attitudes toward facial recognition technology in Singapore by integrating technology acceptance model (TAM), privacy calculus theory and personal innovativeness. A self-administered online questionnaire was developed with measurements adopted from past research. Guests who...

...Jee-Won Kang; Young Namkung Purpose This paper aims to examine consumers’ behaviors toward personalized services offered by branded mobile apps in the food service industry by applying privacy calculus theory and technology acceptance model (TAM). Further, this research identified the moderating...

... Emerald Publishing Limited Licensed re-use rights only Facebook Social media Technology acceptance model Enjoyment Young travelers H4a. Perceived enjoyment positively influences perceived ease of using a non-travel-specific SM platform for trip planning. H4b...

...Jungsun (Sunny) Kim A research model, grounded in the technology acceptance model (TAM), used data collected from 751 hotel customers in the USA. The model was tested using confirmatory factor analysis and structural equation modeling. The results showed that three of the four proposed...

...Ahmet Bulent Ozturk © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only The purpose of this study is to propose and test an extended version of technology acceptance model (TAM) to examine consumers’ acceptance of radio frequency...