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Keywords: Technology anxiety
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Journal Articles
Can cuteness soften my anxiety? The impact of conversational styles of service robots on consumer service acceptance
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International Journal of Contemporary Hospitality Management (2025) 37 (3): 763–782.
Published: 22 November 2024
... conversational style vs. cute conversational style) on consumer service acceptance and demonstrate the moderating role of consumers’ technology anxiety. Design/methodology/approach Based on anthropomorphism theory and social presence theory, the authors conducted two scenario-based experiments (restaurant...
Includes: Supplementary data
