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Keywords: Theory–practice gap
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (1): 41–70.
Published: 03 May 2023
... Limited Licensed re-use rights only Theory Practice Theory–practice gap Customer service Services marketing Review Much like the great philosophers of ancient times, present-day scholars seek to understand the world as it is and imagine the world as it could be. In the marketing...
