Keywords: Theory of planned behavior (TPB)
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Journal Articles

A novel approach to online review analysis: integrating theory of planned behavior and machine learning techniques

Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, Shinyong Jung
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2025) 37 (7): 2448–2468.
https://doi.org/10.1108/IJCHM-09-2024-1421
Published: 16 April 2025
...Jeong-Yeol Park; Wookjae Heo; Jongwon Lee; Shinyong Jung Purpose This study aims to examine the applicability of the Theory of Planned Behavior (TPB) using online consumer reviews to better understand and predict actual revisit behavior in the hospitality industry. Using unstructured text data...
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Includes: Supplementary data
Journal Articles

Investigation of the volitional, non-volitional, emotional, motivational and automatic processes in determining golfers’ intention: Impact of screen golf

Heesup Han, Jinsoo Hwang
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2014) 26 (7): 1118–1135.
https://doi.org/10.1108/IJCHM-04-2013-0163
Published: 07 October 2014
..., and their perceived outcomes from playing screen golf represent a possible threat to the traditional golf industry. Jinsoo Hwang can be contacted at: jinsoohwang@hanmail.net © Emerald Group Publishing Limited 2014 Theory of planned behavior (TPB) Intention Desire Golf Model of goal-directed...
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