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Keywords: Theory of reasoned action
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (4): 1114–1142.
Published: 09 June 2023
... and recovery from the pandemic. The demand for outings is increasing in the post-COVID-19 world, leading to the recovery of the ride-sharing industry. Integrating protection motivation theory and the theory of reasoned action, this study aims to investigate ride-sharing customers’ self-protection motivation...
Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (4): 1448–1469.
Published: 14 October 2022
... P2P accommodation consumers’ decision-making mechanisms as influenced by their perceived community resilience, we use an extended theory of reasoned action (TRA) model (Fishbein and Ajzen, 1975) that includes personal norm in addition to attitude and subjective norm. Personal norm refers to self...
