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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (6): 838–854.
Published: 17 August 2012
... for qualitative management and consumer research. Researchers may use instant messaging services and chat rooms (virtual spaces facilitating synchronous communication) to conduct interviews and focus groups (Fielding et al., 2008 ; Grossnickle and Raskin, 2001). These enable fieldworkers to collect data...

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