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Keywords: Visual cues
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Journal Articles
Visualising the trip: how visual eWOM shapes travel intentions via mental imagery
Available to Purchase
International Journal of Contemporary Hospitality Management 1–21.
Published: 02 June 2026
.... Corresponding author Sajad Rezaei mmg.sajad@gmail.com 04 10 2025 22 01 2026 17 04 2026 26 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only eWOM VeWOM Visual cues eWOM valence Travel intention Mental imagery...
Journal Articles
A recipe for food promotion: effects of color brightness on food evaluations and behavioral intentions
Available to Purchase
International Journal of Contemporary Hospitality Management (2020) 32 (12): 3925–3947.
Published: 24 November 2020
... brightness of food pictures on customers’ food evaluation and food consumption behavioral intentions. Ruiying Cai can be contacted at: rcai@coloradomesa.edu 29 05 2020 13 08 2020 14 10 2020 15 10 2020 Halo effect Color Dual-process theory Food picture Visual cues...
