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Keywords: Visualization analytics
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Journal Articles
Assessing brand performance consistency from consumer-generated media: the US hotel industry
Available to Purchase
International Journal of Contemporary Hospitality Management (2023) 35 (6): 2056–2083.
Published: 22 November 2022
... intelligence, data visualization analytics and statistical analyses. First, the data collection and pre-processing of consumer-generated media (CGM) (i.e. TripAdvisor online reviews) were performed using business intelligence for further analyses. Using data visualization analytics (i.e. box-and-whisker plot...
