...Philippe Masset; Jean-Philippe Weisskopf Purpose The purpose of this study is to evaluate whether a diversification by grape varieties may help wine producers reduce uncertainty in quantity and quality variations due to increasingly erratic climate conditions. Design/methodology/approach...

...D. Christopher Taylor; Michelle Russen; Mary Dawson; Dennis Reynolds Purpose Applying signaling theory to Schein’s organizational culture framework, this study aims to explain how restaurants communicate that their establishments value wine through multiple cultural attributes. Design...

... perspective, this study provides valuable input on who or what will be attributed to the issues when encountering a food and wine sensory failure. Additionally, insightful recommendations are supplied on avoiding the possibility of inducing the experience of regret and how practitioners can increase...