... use humor to entertain tourists, but the process of tour guide humor (TGH) affecting tourists’ positive word of mouth (PWOM) remains unclear. To fill the gap, this study aims to investigate how TGH enhances tourists’ PWOM through perceived relationship investment, perceived wellness value and trust...

... as antecedents to attitude towards domestic gastronomic tourism, while positive word-of-mouth and domestic gastronomy behaviour are modelled as consequences. The study adopts a quantitative methodology to conduct a cross-national examination in Italy and Fiji. A total of 621 responses (Italy = 302...

... not lead to loyalty to their beer style. The purpose of this paper is to test whether public commitment to defend or spread positive word-of-mouth (WoM) about their beer style influences the development of loyalty among beer style consumers toward their beer style. Design/methodology/approach...

... The diffusion effect is explained by commitment-trust, satisfaction with user-to-user interactivity, satisfaction with user identifiability and word of mouth. A total of 2,812 usable responses were obtained through an online questionnaire sent to guests with two or more transactions with the loyalty program...

... is, therefore, proposed: H2. Reviewer expertise will positively influence hotel online bookings. Online review Word of mouth Hotel E-WOM Online booking intentions Online social media In recent years, the rise of new technologies like the broadband Internet and Web 2.0...

... Group Publishing Limited 2015 Employee engagement Customer satisfaction Customer loyalty Profitability Brand image Word of mouth Customer trust Customer engagement Brand experience Willingness to pay more Share of wallet Typically, literature classifies customer loyalty in two...

... Standards (PCI DSS) Service quality Satisfaction Revisit intentions Word of mouth Experimental design Data security Attitude surveys Information technology advances play an important role in social progress and economic growth (Brown and Ulijn, 2004). They also lead to many innovations...