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Keywords: Yield management
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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2005) 17 (2): 136–146.
Published: 01 March 2005
...Jean‐François Sanchez; Ahmet Satir Purpose This paper explores the implementation of yield management using different reservation modes at a global hotel network (referred to as the “Group”). Design/methodology/approach The Group operates close to half‐a‐million rooms in about 4,000 hotels...

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