...Chitivwa Zimba; Rohit Trivedi; Elvira Ismagilova; Sajad Rezaei Purpose The proliferation of picture and video-based visual electronic word-of-mouth (VeWOM) is gaining popularity. However, few studies have compared the effects of traditional text-based eWOM against next-generation VeWOM. Drawing...

... by including new constructs that are particularly relevant to UGC platforms, such as performance heuristics and OCR credibility. eWOM Customer satisfaction Perceived review credibility Perceived review usefulness Performance heuristics Technology continuance intention © Emerald Publishing...

...Nathaniel Discepoli Line; Lydia Hanks; Tarik Dogru Purpose With the proliferation of internet-based communication channels, understanding how restaurant consumers engage in electronic word of mouth (EWOM) has become an important field of academic pursuit. However, while communication channels have...

... satisfaction. WOM taking place via oral communication normally involves face-to-face or some form of interpersonal contact. This allows body language and voice intonations to reinforce the meaning of transmitted messages (Jeong and Jang, 2011 ; Nieto et al., 2014). In contrast, eWOM involves...

...-destruction. Increasingly, there is evidence in practice and with key hospitality and tourism websites such as Yelp and TripAdvisor that customers exaggerate their eWOM, but the research is extremely limited as to how these customers represent their exaggerated eWOM in the online communication...

...Ping Wang; Hongxiu Li Ping Wang can be contacted at: ping.wangfi@outlook.com Nowadays, consumers rely heavily on user-generated content from social media channels to support their purchase decisions, such as electronic word-of-mouth (eWOM) (Cheung and Lee, 2012). EWOM helps consumers...

...Tingting (Christina) Zhang; Behzad Abound Omran; Cihan Cobanoglu Engaging Generation Y consumers with social media campaigns and mobile technology development is not merely sufficient in eWOM marketing strategies. Instead, it is essential to create integrative peer communities to motivate...

... a heterogeneous sample of hotels. Hotel industry EWOM Online marketing Pricing Hotel performance Occupancy rate Consumers have very limited direct information on quality for products that are bought sporadically or for products purchased at a distance. For this reason, they often rely...

... that managerial response leads to an average increase of 0.235 stars in the TripAdvisor ratings of the sampled hotels, as well as a 17.3 per cent increase in the volume of subsequent consumer eWOM. Moreover, managerial response moderates the influence of ratings and volume of consumer eWOM on hotel performance...