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There is a widely accepted myth in New Zealand that the Elam School of Fine Arts in the University of Auckland is an organised anarchy, internally divided and cantankerously unbiddable, and further, that this is largely inevitable given the nature of artists and designers. Its unique culture, however, is shown in this paper to have been generated and reinforced over decades by the exigencies of environment, partitioned and media‐based curricular structures, intense and volatile relationships, and, occasionally, inappropriate leadership services. Despite this history, Elam has sustained a major role in shaping New Zealand’s cultural identity, and continues to produce some of the country’s most outstanding visual artists and designers. The paradox involved is partially explained by persistent evidence of self‐managing teams, creative problem‐solving, and independent excellence, that suggest deep and plural commitments to a virtue ethic.

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