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This article addresses many new problems facing educators with regard to integrating the Internet in to the marketing curriculum. Traditional modes of education and research have led to abuses of academic integrity by a small percentage of undergraduate students. Recent findings indicate that the Internet has led to an explosion of sites designed to provide research and term papers for a fee to students. This article begins by examining the current state of integration and research regarding the use of the Internet in marketing education. Then it explores current issues of concern facing educators relating to the use of the Internet by students. Areas of interest include student research and reference techniques, plagiarism and accessibility to custom and off‐the‐shelf term papers.

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