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Purpose
This paper seeks to explore the dynamics between innovators and the communities they attempt to change.
Design/methodology/approach
The paper offers brief case studies/vignettes that demonstrate the theoretical construct: “what communities will always negotiate to what they can bear during the change process.”
Findings
Experiences of the practitioners featured give some credence to the theoretical construct.
Originality/value
The paper provides an original and valuable lens through which change can be considered and navigated.
© Emerald Group Publishing Limited
2010
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