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Purpose

This is an exploratory study of reading behaviors and interest among students residing in a female residential college of Kolej Datin Seri Endon (KDSE), Universiti Teknologi Malaysia (UTM) and the use of reading stations (RS) placed at strategic locations throughout the main campus. The UTM's Vice Chancellor project of developing various RS was to promote a reading culture in UTM. Currently there are 48 RS in the main campus of Skudai and ten more in UTM International campus. Most of the books were donated by UTM staff and students themselves.

Design/methodology/approach

Using simple random sampling, 187 students were selected from a population of 1,300 female students. The survey instrument was designed in the form of structured questionnaire comprising a series of close‐ended and open‐ended questions design. A team of researcher investigated and evaluated at least 15 Reading Stations through out the campus.

Findings

The findings highlighted some factors related to reading habits and interest of students. The student's evaluation of the RS has been positive. Students however lamented that the books found at the RS are outdated, too academic and unrelated to their specific interest. This showed that even though the RS have been well received by students but it called for many areas of improvement in order for the RS to be of benefit and relevant to the campus community.

Practical implications

It is hoped that this study will stimulate further in‐depth studies and institutional budget allocation for training courses such as speed reading and mind mapping to inculcate a reading culture among students.

Originality/value

This is an original article on the reading habits of students in a certain college in UTM and the evaluation of RS, a newly launched project to promote reading culture among students.

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