Antecedents of corporate reputation with employees in higher education institutions: a systematic review

The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees

The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between 2010 and 2020.

The findings show that general and specific factors of corporate reputation in HEIs are being employed as strategic tools to survive the competitive nature of the higher education landscape.

Factors of corporate reputation in HEIs from the perspectives of employees are an understudied area with little academic literature available.