Dimensions of Quality: Implications for Higher Education Institutions

In an ever‐increasingly market‐oriented world, higher education institutions need to have an institutional strategy concerned with the management of quality. Perhaps this should begin with the quality of teaching and learning provision, but the focus has to be wider. Considers such a wider focus in discussing: Michael Porter′s “Five Forces Model of Competition” and his “Drivers of Cost Model”; quality assurance and quality control mechanisms; how a quality strategy can be used to gain competitive advantage. Concludes by offering a series of recommendations as an agenda for action.