The purpose of the study was to understand the pull factors that influenced international students’ choice of country and institution for their Master’s education.
This qualitative study relied upon focus group interviews with 70 international students registered in taught Master programmes at a higher education (HE) institution in Malaysia for data collection.
It was found that socio-economic, environmental and personal factors played important role in the international student’s decision making process of choosing the country and HE institution.
The article concludes with recommendations for Malaysian universities to consider in their marketing strategies to promote Malaysia as an international education’s hub.
This article focuses on research into the lives of international students who are currently pursuing their Master education at a public Malaysian university. This article discusses the three attributes that led this particular group of students to select Malaysia and the particular HE institution to further their taught Master programmes.
