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Keywords: Conjoint analysis
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Journal Articles
International Journal of Educational Management (2002) 16 (1): 40–45.
Published: 01 February 2002
... significantly. One of the key pieces of information that would assist a university’s marketing effort is an understanding of what determines a student’s university preference. Examines university preference using a form of conjoint analysis, known as adaptive conjoint analysis (ACA), to investigate...
