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Keywords: 8Ps of services marketing
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Journal Articles
International Journal of Educational Management (2016) 30 (3): 386–402.
Published: 11 April 2016
...Melissa May Yee Lau Purpose – The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students’ selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students’ selection of self-financing sub-degree programmes have not been...
