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Keywords: Advertising
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Journal Articles
Emotional connections in higher education marketing
Available to Purchase
International Journal of Educational Management (2012) 26 (2): 153–161.
Published: 17 February 2012
... and the HE market is now well established as a global phenomenon especially in major English speaking nations (Binsardi and Ekwulugo, 2003). Mark Durkin can be contacted at : mg.durkin@ulster.ac.uk © Emerald Group Publishing Limited 2012 Marketing Branding Advertising Higher education...
Journal Articles
Implicit contradictions in public messages of “low‐stratified” HE institutions: the case of Israeli teacher training colleges
Available to Purchase
International Journal of Educational Management (2002) 16 (5): 248–256.
Published: 01 September 2002
...Izhar Oplatka The current paper explores the messages through which low‐stratified higher education (HE) institutions strive to increase their organisational image and “product” status and concurrently to attract prospective students. Thus, by a qualitative content analysis of 66 advertisements...
