... of the experiential brand identity of the HEI was constructed. A quantitative technique called conjoint analysis was then used to understand the student-evaluated brand experience from the average relative importance of attributes and average part-worth utilities. Findings The study concluded that among the brand...

.... Self development Brands Brand identity Students Universities Greece H2. “Topics related to the self‐brand orientation are considered appropriate for a PDP program”. H3. “There is causation between PDP program topics related to the self‐brand orientation...