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Keywords: College attributes
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Journal Articles
Becoming an education provider of choice in Hong Kong: an inquiry into student decision making
Available to Purchase
International Journal of Educational Management (2014) 28 (5): 590–609.
Published: 03 June 2014
... to 314 responses. Findings – Secondary school guidance counselors, followed by current and previous college students were the highlights in order of magnitude for non-marketing information sources for college choice. Social life received the highest loadings among college attributes and phone calls...
