Keywords: Competitive advantage
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Journal Articles
Journal Articles
International Journal of Educational Management (2015) 29 (1): 44–61.
Published: 12 January 2015
...Haijing Helen de Haan Purpose – The purpose of this paper is to critically investigate the discourse on “competitive advantage”, a concept that has been widely applied in the public higher education sector, but rarely defined and conceptualised. Design/methodology/approach – In order to get...
Journal Articles
International Journal of Educational Management (2009) 23 (6): 467–483.
Published: 14 August 2009
... attempt to bring this combination to the context of higher education management. Strategy aims at developing sustainable competitive advantage that is translated into superior financial and non‐financial performance measures. To achieve that aim strategy has to create a difference where it counts...
Journal Articles
International Journal of Educational Management (1999) 13 (6): 287–300.
Published: 01 December 1999
...Tim Mazzarol; Geoffrey Norman Soutar This paper outlines a model of the factors that are critical to the establishment and maintenance of sustainable competitive advantage for education services enterprises in international markets. It draws together theories of competitive advantage developed...
Journal Articles
International Journal of Educational Management (1994) 8 (6): 29–36.
Published: 01 December 1994
... competitive context and need therefore to incorporate a greater market orientation into their strategic planning process in order to acquire a competitive advantage over their rivals. Reports on exploratory research undertaken to assess the degree to which these higher education institutions are aware...
Journal Articles
International Journal of Educational Management (1993) 7 (4)
Published: 01 April 1993
.... Considers such a wider focus in discussing: Michael Porter′s “Five Forces Model of Competition” and his “Drivers of Cost Model”; quality assurance and quality control mechanisms; how a quality strategy can be used to gain competitive advantage. Concludes by offering a series of recommendations as an agenda...

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