Keywords: Consumer behaviour
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Journal Articles
International Journal of Educational Management (2008) 22 (4): 314–327.
Published: 16 May 2008
.... Bonnema can be contacted at: jeanne@myisp.co.za and D.L.R. Van der Waldt can be contacted at: delarey.vanderwaldt@up.ac.za © Emerald Group Publishing Limited 2008 Students Recruitment Higher education South Africa Information media Consumer behaviour Since 2002, the educational...
Journal Articles
International Journal of Educational Management (2006) 20 (7): 559–569.
Published: 01 December 2006
... methods Consumer behaviour Selection Turkey There are several application processes and recruitment implementations all around the world in the higher education market. The recruitment structures and college admissions vary widely from country to country (http://en.wikipedia.org/wiki...
Journal Articles
International Journal of Educational Management (2004) 18 (5): 317–323.
Published: 01 August 2004
... confusion reduction mechanisms: © Emerald Group Publishing Limited 2004 Consumers Consumer behaviour Higher education The expansion/commercialisation of the higher education (HE) sector, in the UK, is well documented. Such expansion has both supporters and detractors, but has...
Journal Articles
International Journal of Educational Management (1998) 12 (1): 14–22.
Published: 01 February 1998
... by long‐range improvement in productivity, labor relations, costs and earnings. © MCB UP Limited 1998 Consumer behaviour Education Equal opportunities Markets Schools College climate has been defined as the collective personality of a university, college or other organization...
Journal Articles
International Journal of Educational Management (1996) 10 (4): 26–32.
Published: 01 August 1996
..., religious ethos, word‐of‐mouth reports and prior family contacts with a school were all significant factors affecting choice. Some parents also considered educational standards and the atmosphere of the school to be important. © MCB UP Limited 1996 Consumer behaviour Education Ethics...
Journal Articles
Journal Articles
International Journal of Educational Management (1991) 5 (2)
Published: 01 February 1991
... Neighbourhoods) as a base. © MCB UP Limited 1991 Consumer behaviour Decision‐making unit Education Public sector 24 INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT 5,2 R esearch shows that schools must address the needs of the market at which they are aiming. Choice of Secondary School: Consumer...
Journal Articles
International Journal of Educational Management (1990) 4 (1)
Published: 01 January 1990
... arketing strategies for schools is an unfamiliar idea and it is approached here through consideration of consumer behaviour and establishing a competitive edge. Performance Indicators and Consumer Choice W.F. Dennison Financial Incentives The Education Reform Act 1988 and in particular those sections...

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