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Keywords: Corporate image
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Journal Articles
International Journal of Educational Management (2010) 24 (1): 73–85.
Published: 19 January 2010
... or diminishes by a proportion of 0.86 and loyalty by a proportion of 0.73. Originality/value Several studies have shown that, in general, corporate image is important to attract and retain customers. This paper depicts the specific influences of image specifically on student satisfaction and student loyalty...
