... institutions. The semantic distinctions between the terms “customer” and “consumer” subject to a detailed discussion. The paper examines the role of e‐learning in facilitating and encouraging student engagement in course delivery and evaluation. Findings One of the classic formulations in which consumers...

...Jennifer E. Rowley Emphasizes the controllability of customer‐to‐customer interaction in the higher education environment. Argues that students′ satisfaction or dissatisfaction with their experience of a university may be significantly influenced by their experience of other students. Customer...