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Keywords: Education marketing
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Journal Articles
International Journal of Educational Management (2013) 27 (4): 330–339.
Published: 10 May 2013
... Emerald Group Publishing Limited 2013 Word‐of‐mouth Opinion‐leading Opinion‐seeking Education marketing International students Education Marketing Students The aim of this study was to discover the extent of word‐of‐mouth influence amongst international students at a New Zealand...
