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Keywords: Educational marketing
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Journal Articles
International Journal of Educational Management (2018) 32 (7): 1293–1306.
Published: 10 September 2018
... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Educational marketing Higher educational institutions (HEIs) Meta-description tags Meta-keywords Meta-tags Search engine optimization (SEO) The importance of digital communication channels has...
Journal Articles
International Journal of Educational Management (2017) 31 (7): 1054–1068.
Published: 11 September 2017
... Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Relationship marketing Market orientation Educational marketing Over the past three decades, the primary and secondary education landscape in the USA has vastly changed. The establishment of public magnet...
Journal Articles
International Journal of Educational Management (2015) 29 (1): 44–61.
Published: 12 January 2015
... institutional characteristics and by understanding the gaps between the central and faculty level. Competitive advantage Educational competition Educational marketing Public higher education As the building block of competitiveness, the concept of “competitive advantage” was first described...
