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Keywords: Educational marketing
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Journal Articles
International Journal of Educational Management (2018) 32 (7): 1293–1306.
Published: 10 September 2018
...@gmail.com 08 08 2017 17 01 2018 03 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Educational marketing Higher educational institutions (HEIs) Meta-description tags Meta-keywords Meta-tags Search engine optimization...
Journal Articles
International Journal of Educational Management (2017) 31 (7): 1054–1068.
Published: 11 September 2017
... Publishing Limited Licensed re-use rights only Relationship marketing Market orientation Educational marketing A common finding across many marketing studies of educational institutions is that relationship marketing plays an important role in schools of all types (Oplatka and Hemsley-Brown...
Journal Articles
International Journal of Educational Management (2015) 29 (1): 44–61.
Published: 12 January 2015
... Educational competition Educational marketing Public higher education Public higher education institutions (PHEIs) are increasingly characterised worldwide by the new dimension of commodification and marketisation (Eckel, 2007 ; Jiang, 2008 ; Martin and Lázaro, 2011 ; Erickson, 2012...
