... to the contemporary environmental trends surrounding present day HE organisations, more so ever in emerging markets such as the UAE, given their growth needs in a competitive global marketplace. Originality/value In this paper, the authors take a close introspection at the contemporary role of IM in the HE...

..., as there is an increased movement of international students coming from various countries to the Middle-East region (Lane-Toomey and Lane, 2012). There exist some studies that look at issues related to tourism and hospitality programs education in Jordan (Hawkins et al., 2012), and other emerging markets...