... rights only Higher education institutions Enrolment Online university information search University marketing University recruitment A decision-making process consists of five stages: problem recognition, information search, alternative evaluation, purchase decision and post-purchase...

...Rong Zhang; Dennis C. McCornac Purpose The purpose of this paper is to examine a number of current innovations made by private higher educational institutions in Japan to counter decreased enrollments and financial constraints. Design/methodology/approach The design of this study is both...