Keywords: Higher educational institutions (HEIs)
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Journal Articles
International Journal of Educational Management (2018) 32 (7): 1293–1306.
Published: 10 September 2018
...Girish Taneja Purpose The purpose of this paper is to investigate the use of meta-tags by the leading higher educational institutions (HEIs). It explores the various kinds of messages conveyed by HEIs in the meta-description tags of their website homepage. It further examines that whether...

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