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Keywords: Higher-education marketing
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Journal Articles
International Journal of Educational Management (2019) 33 (5): 979–989.
Published: 08 July 2019
... 2018 10 08 2018 18 08 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Conjoint analysis Trade-offs Higher-education marketing Student choice University choice is a high-involvement decision with a significant level...
