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Keywords: Importance‐performance analysis
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Journal Articles
Enhancing university business curriculum using an importance‐performance approach: A case study of the business management faculty of a university in Malaysia
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International Journal of Educational Management (2011) 25 (6): 545–569.
Published: 16 August 2011
... employing the graduates from the business school. Importance‐performance analysis was used to evaluate the managers' perceptions of these graduates and to determine their actual performance. The graduates' information was obtained from the records of the HEI's alumni. Findings The results of this study...
