.... Simões and Soares (2010) examined the information sources that enlighten enrollment decision making for higher education institutions. They found that the university website, former and current university students and teachers were the three most used sources of information for students who enrolled...

... to 314 responses. Findings – Secondary school guidance counselors, followed by current and previous college students were the highlights in order of magnitude for non-marketing information sources for college choice. Social life received the highest loadings among college attributes and phone calls...

..., School Admissions Tutor, Head of Central Marketing, and Head of Central Recruitment) were also held. These interviews identified the key marketing communication themes (information sources with the application of new technologies in disseminating information during the decision‐making period) that acted...