... and summer activities were discussed as follows. This study showed that admission website became the top useful source of information for prospective students during the pandemic. It was the second useful information source towards the students prior to the arrival of pandemic. The results were...

... to 314 responses. Findings – Secondary school guidance counselors, followed by current and previous college students were the highlights in order of magnitude for non-marketing information sources for college choice. Social life received the highest loadings among college attributes and phone calls...

..., School Admissions Tutor, Head of Central Marketing, and Head of Central Recruitment) were also held. These interviews identified the key marketing communication themes (information sources with the application of new technologies in disseminating information during the decision‐making period) that acted...