...Joelma Barcellos Santanna; Vitor Azzari; Roberta Rodrigues Rigo Purpose This study investigates how each dimension of internal marketing (training, communication, managerial support, wellness system and compensation) affects job satisfaction and, consequently, the retention of professionals...

...Prakash Vel; Aakash Shah; Sunita Mathur; Vijay Pereira Purpose The concept of “internal marketing” (IM) has gained the attention of researchers over the past three decades. Though a lot of research has been carried out on this topic, it remains a concept yet to be completely understood...