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Keywords: Legal systems
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Journal Articles
Marketing framework in higher education: Addressing aspirations of students beyond conventional tenets of selling products
Available to Purchase
International Journal of Educational Management (2010) 24 (6): 544–556.
Published: 17 August 2010
... to counsel students not to join programmes which are likely to be obsolete by the time they graduate. © Emerald Group Publishing Limited 2010 Higher education Marketing strategy Students Legal systems In the past, marketing was a jargon of the business world, alien to higher education...
