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Keywords: Marketing mix
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Journal Articles
International Journal of Educational Management (2008) 22 (4): 288–299.
Published: 16 May 2008
...Paul Gibbs; Petros Pashiardis; Jonathan Ivy Purpose The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post‐graduate business education market is, and increasingly...
