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Keywords: Marketing planning
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Journal Articles
International Journal of Educational Management (2005) 19 (1): 59–66.
Published: 01 January 2005
...Tristan Bunnell Purpose International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long‐range plan. This paper aims to investigate these issues...
