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Keywords: Marketing strategies
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Journal Articles
International Journal of Educational Management (2011) 25 (6): 570–589.
Published: 16 August 2011
... risk being very high for all those parties concerned. Consequently, marketing strategies could be developed in order to attract the most suitable students, whereby communication practices are matched to the information needs of the potential student (Bonnema and Van der Waldt, 2008) so reducing...
