...Atul Gupta; Sara E. Bennett Purpose – The purpose of this paper is to empirically examine the value of Masters of Business Administration (MBA) degree. The authors aim to bridge the gap between the theory and individual understanding of the value of an MBA program. Design/methodology/approach...

... manageable for analysis. Jonathan Ivy can be contacted at: jonathan.ivy@bcu.ac.uk © Emerald Group Publishing Limited 2008 Marketing mix Universities Factor analysis South Africa Masters of business administration Business schools While the number of MBA graduates increases year...

... Business schools Competition Customer orientation Higher education Market segmentation Marketing strategy Masters of Business Administration Hebron[ 1 ] has argued for a marketing approach in higher education; otherwise there has been relatively little published research outside the USA...