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Keywords: New product development
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Journal Articles
International Journal of Educational Management (2016) 30 (3): 354–369.
Published: 11 April 2016
... – This paper adopts a case study methodology to examine early stage new product development (NPD) processes in UK higher education (HE) institutions. Findings – The findings reveal some potential shortcomings in the early stages or fuzzy front end of NPD in universities. In particular, there appears...
