Keywords: Opinion‐leading
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Journal Articles
International Journal of Educational Management (2013) 27 (4): 330–339.
Published: 10 May 2013
.../methodology/approach Literature suggests that opinionleading and seeking scales form a valid and reliable conceptualisation and measurement of word‐of‐mouth. Using these scales, a comparison was made between international students and two groups employing the t‐test, domestic students and decision...

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