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Keywords: Partial least squares
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Journal Articles
Becoming an education provider of choice in Hong Kong: an inquiry into student decision making
Available to Purchase
International Journal of Educational Management (2014) 28 (5): 590–609.
Published: 03 June 2014
... with potential students. The findings provide essential market intelligence for strategically managing the scarce resources available for attracting students. Design/methodology/approach – Data were gathered through a survey instrument and the partial least squares (PLS) technique was subsequently applied...
