...Natalia Przhedetskaya; Ksenia Borzenko Purpose The purpose of this paper is to substantiate the necessity of marketing of remote education by the example of leading universities of Rostov Oblast of modern Russia and to develop the marketing model of promotion of remote education by the modern...

...Stephanie Chitpin Purpose – The purpose of this paper is to utilize the Objective Knowledge Growth Framework (OKGF) to promote a better understanding of the evaluating tenure and promotion processes. Design/methodology/approach – A scenario is created to illustrate the concept of using OKGF...

... about it and the extent to which they hold positive or negative attitudes towards it. Any organisation is responsible for actively building its image, and modifying and improving its existing image (Kotler, 1982) through mechanisms of marketing and promotion, such as public relations and advertising...